Why good customer care is important!

No employee is going to enjoy coming into work if they feel under-appreciated compared to employees on other teams. The same goes for your customer service team.
If you want your customers to do their best work, they should feel respected and appreciated. Only then will they find essential motivation for doing a good job and serving their customers the right way, which will lead to your customers also feeling more respected and appreciated.

When your customers are happier, they're more likely to spread the goodness to friends, family, and coworkers. According to our research, 77% of customers have shared positive brand experiences with others. To illustrate: if you have a great experience with a brand, you're probably going to rave about it to your friends over dinner later that night. It's natural; you want your close ones to commit to a brand that you trust.
It's a chain reaction. If you have a happier customer service team, they'll work harder to satisfy and exceed the expectations of your customers.

If a customer has a positive experience with your brand, there is no reason for them to look elsewhere. It's a lot cheaper to retain an old customer than to acquire a new one.
By providing superb customer service, you can differentiate your company to customers. Loyalty is rooted in trust, and customers can trust real-life humans more than the ideas and values of a brand. So, by interacting with your customer service team, those customers can build, hopefully, life-long relationships with your business.

50% of customers increase their purchasing with a brand after a positive customer service experience. In fact, 86% of customers would pay up to 25% more to get a better customer service experience. Clearly, customer service matters so much to customers that they would literally pay more to interact with a brand that does it well.
Customers are influenced by even a single experience; one positive experience could be the deciding factor for them to stick to a brand, whereas one negative one could send them running to a competitor.

It doesn't matter how you perceive your brand. What matters is how your customer perceives it.
For instance, if you work for an athletic wear company, you might associate your brand with fitness, health and wellness, and people who play sports. However, your customers may purchase from you because they associate your brand with leisure, comfort, and attractiveness. So, you should align your marketing with those values as well.
Your customer service team can answer a lot of these probing questions for you. Rather than having to spend time and money on constantly surveying customers, you can have your customer service employees simply ask these questions while interacting with customers.

No matter what industry you're in, you want your business to stand out. After all, nobody strives to be the "second-best" at something. You want to be better than every other company you're competing with and you want your customers to know it, too. That's the key to keeping customers loyal and getting them to continuously interact with your brand.
Customer service can be an excellent differentiator for your company. In fact, 60% of customers stop doing business with a brand after one poor service experience.
That means if you provide excellent customer service, you'll not only retain your customers, but you'll acquire your competitors' as well.
It's undeniable that a well-trained, positive customer service team can make your company the best version of itself.